This was stated by LCCI President Sheikh Muhammad Arshad while talking to Chief Executive Officer of Punjab Board of Investment & Trade Amena Zafar Cheema here at the Lahore Chamber. The LCCI President said that new investment is a must to groom economic activities in Punjab; therefore, all options should be utilized to attract local and foreign investors.
He stressed the need for a regular consultation mechanism to ensure result-oriented research studies to the stakeholders. He said that sectors opportunities and locations in Punjab should be identified for investment. Sheikh Muhammad Arshad said that research is critical to take a strategic approach to planning or economic growth and improved productivity.
"It is only through economic growth and improved productivity that we could create employment opportunity. We have to focus on tourism industry where small investment can give heavy benefits to the economy besides highlighting soft image of the country," he said.
Chief Executive Officer of Punjab Board of Investment & Trade Amena Zafar Cheema, while throwing light on the role of PBIT said the board is Punjab's premier investment promotion agency linking Punjab to a global network of progressive investors promoting projects with burgeoning potential. The PBIT also facilitates investors by streamlining procedures and institutional processes through proactive policy advocacy within the government, he said, adding: "PBIT aims to build Punjab's most prized human capital asset as already resource rich, Punjab has infinite possibilities to become a world leader in food production and processing, stemming from availability of arable land and the best canal irrigation system in the world."